Scrunch AI Alternatives 2026: Pricing, Plans, and How to Choose After the Sitecore Acquisition

Fact-integrity notice. Price ranges, prompt limits, and supported engines in this article reflect public sources as of October 2026 and change often. Some of the cited sources are comparison pages written by competitors. Confirm details on each vendor's official page before you buy.

Searches for "Scrunch AI alternatives" picked up in the second half of 2026 for one reason: on June 3, 2026, Sitecore announced it was acquiring Scrunch (Sitecore, 2026).^[1] That is good news for Sitecore customers. Teams on other CMS platforms are asking different questions: what happens to pricing and plans, and can Scrunch still be used as a standalone tool? Short answer first. As of October 2026, Scrunch still sells the same public plans it offered before the deal, and the real decision is less about price than about which stack the tool will plug into and what happens after measurement.^[3]

This page covers the acquisition, Scrunch's plan structure, and the alternatives in one place. Scrunch AI is the baseline, and Otterly.AI, Profound, Peec AI, BOIDA, and Korean solutions are scored on the same criteria.

30-second definitions: Scrunch AI and the main alternatives

• Scrunch AI is an AI customer experience platform that shows how a brand appears in AI search and helps improve it.^[1]
• AXP (Agent Experience Platform) is a Scrunch feature that serves content in a form AI agents can read easily while leaving the human-facing page unchanged.^[1]
• Otterly.AI is an AI visibility monitoring tool in the entry-level price band that tracks four engines by default.^[6]
• Profound is an AI visibility platform that tracks up to nine answer engines on its Enterprise plan.^[7]
• Peec AI is an AI visibility monitoring tool sold in Starter, Pro, Advanced, and Enterprise plans.^[8]
• BOIDA is a Korean solution, the BVI service run by Designovel, that measures brand visibility across six generative engines.^[9]

Sitecore's acquisition of Scrunch: what changed

According to Sitecore's press release, more than 500 brands and agencies use Scrunch (Sitecore, 2026).^[1] Sitecore said it will combine Scrunch's insights, recommendations, and AXP with its own DXP, and automate Scrunch's recommendations inside SitecoreAI's content management, content marketing, and digital asset management (DAM) products.^[1] The press release gives no deal value. CMSWire, citing Bloomberg, reported $225 million, a figure the company has not confirmed (CMSWire, 2026).^[2]

On product direction, Scrunch co-founder and CEO Chris Andrew said the deal accelerates the roadmap rather than pointing it somewhere else (CMSWire, 2026).^[2] When we checked Scrunch's official pricing page in October 2026, the original three plans were still listed with no reference to Sitecore.^[3] There is no evidence of a near-term price change. Long-term integration is clearly headed toward SitecoreAI, so organizations on other CMS platforms should get the terms for keeping a standalone plan in writing at renewal.

Scrunch AI pricing and plans (after the Sitecore acquisition, as of October 2026)

Scrunch's official pricing page lists three plans: Starter, Growth, and Enterprise (Scrunch Pricing, 2026).^[3] Starter and Growth range from $250 to $500 per month depending on billing, and the page says annual billing comes with a 17% discount (Scrunch Pricing, 2026, public list prices, subject to change).^[3] Enterprise is priced on inquiry and adds SAML/OIDC, the Enterprise Data API, and a dedicated GTM team.^[3] Tracked platforms are listed as ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.^[3]

Limits in the table come from Scrunch's official pricing page (Scrunch Pricing, 2026).^[3] A pricing comparison page run by Otterly reproduces the same plan lineup and limits, and says its prices were re-reviewed in October 2026.^[4]

Scrunch describes custom prompts as queries your team defines, and industry prompts as query sets it supplies for each industry.^[3] A team managing a few hundred core brand queries can start on Starter limits. With several product lines or markets, Growth or higher is the realistic choice.

Scrunch AI alternatives: comparison table

Price bands are limited to entry level, mid-tier, and inquiry. Otterly's plans start in a range of $29 to $489 per month, with custom Enterprise pricing (OtterlyAI Pricing, 2026, public list prices, subject to change).^[6] Profound's official page shows pricing only for its free trial and custom Enterprise plan, and says Enterprise tracks ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search (Profound Pricing, 2026).^[7] Peec AI's public pricing page shows only plan names and explains that monthly answers are calculated as "tracked prompts x active models x tracking frequency."^[8]

Scrunch AI alternatives, one by one

Sitecore customers: reasons to stay on Scrunch

For organizations already running Sitecore, the acquisition is a reason to stay rather than a reason to leave. Sitecore said Scrunch will connect directly to Sitecore workflows and that its recommendations will be automated inside SitecoreAI content management and marketing products.^[1] In practice, measurement results can turn into edits without leaving the CMS. In a case Sitecore cites, Akamai reported a 364% increase in how often it appeared in answers to non-branded queries and a 218% increase in citations within AI answers on AXP-enabled pages (Sitecore, 2026).^[1] This is a customer story presented by the company, not an independently verified result.

Lower entry cost: Otterly.AI

Otterly.AI starts in a lower, entry-level price band than Scrunch.^[6] On its own comparison page, Otterly frames Scrunch as an enterprise-oriented tool with no free trial and itself as a tool with a 7-day free trial and content audits (OtterlyAI, 2026).^[5] The same page calls Scrunch "monitoring only," yet Sitecore's press release and Scrunch's pricing page both list content gap analysis, page audits, and AXP.^[1][3][5] Read that comparison knowing a competitor wrote it. The cost structure differs too. Otterly includes four engines by default and sells Claude, Gemini, and Google AI Mode as add-ons, so adding engines pushes the real cost away from the starting price in the table.^[6]

Broad engine coverage: Profound

Profound states that its Enterprise plan tracks up to nine answer engines (Profound Pricing, 2026).^[7] The list includes Microsoft Copilot, DeepSeek, and Exa Search, none of which appear on Scrunch's pricing page.^[3][7] The tradeoff is that there is no public price, so you go through sales. According to the same pricing page, the free trial runs 50 prompts daily for 7 days (Profound Pricing, 2026), which is enough to test results on your real queries before committing.^[7]

Lightweight monitoring: Peec AI

Peec AI sells Starter, Pro, Advanced, and Enterprise plans.^[8] Per-plan prices and engine lineups aren't visible on the public page, so for a fair comparison, request a quote through the app or sales for the same number of queries. Billing is the product of prompts, models, and frequency, which differs from Scrunch's prompt-limit model.^[8] That structure can suit a team that wants to run a handful of engines often.

Korean language and execution: BOIDA and Korean solutions

Most global tools are built around English-language engines and queries. Brands whose main queries are in Korean need to run the same query set in Korean and check result quality separately. BOIDA is the BVI service run by Designovel, and its official page lists six tracked engines: ChatGPT, Grok, Claude, Gemini, DeepSeek, and Perplexity (BVI, 2026).^[9] AVING reported that Designovel showcased BVI at 4YFN during MWC 2026, positioning an end-to-end structure that goes past diagnosis to carry out improvements as its differentiator, and introduced the company as a member of the NVIDIA Inception program (AVING, 2026).^[10] A Designovel research paper on LLM interpretability was accepted to ACM CHI 2026 (Dailian, 2026).^[11]

Korean alternatives get the same treatment. Next-T describes OPTIGEO on its own site as a GEO automation platform.^[12] Ascent AI presents its ListeningMind platform and intent-data-based GEO consulting.^[13] For all three solutions, this article reflects only each company's public materials. For the wider Korean market, see Korea AI Visibility SaaS Comparison 2026.

How to choose a Scrunch AI alternative: step by step

1. Confirm your stack: Start with whether you run Sitecore or another CMS. Sitecore customers should check the integration roadmap; everyone else should check the terms for keeping a standalone plan.
2. Build your query list: Split brand queries, category recommendation queries, and competitor comparison queries, then count them. That number determines the plan and limits you need.
3. Rank your engines: Pick the engines your customers actually use, and check whether each tool includes them by default or as an add-on.
4. Run pilots in parallel: Load the same query list into two or three candidates and compare result variance, report granularity, and Korean query quality.
5. Map the execution path: Decide how measurement results turn into content, schema, and site structure changes, and who makes those changes.
6. Recheck contract terms: Right before signing, recheck limits and add-ons on the official pricing page, and add a clause covering term changes tied to the acquisition.^[3]

For pricing structures by tool, see GEO Tool Pricing Overview. Similar comparisons are in Otterly AI Alternatives, Peec AI Alternatives, and Profound Alternatives. Monitoring tools in general are covered in AI Visibility Monitoring Tools Comparison, the market map in Global GEO and AEO Landscape 2026 and Recommended GEO Companies, and the core concept in What Is GEO.

Summary

Sitecore's acquisition set Scrunch on a course toward SitecoreAI integration, but as of October 2026 its public pricing still has the same three tiers: Starter, Growth, and Enterprise.^[1][3] Sitecore customers now have more reasons to stay on Scrunch, while teams on other stacks should check renewal terms and look at alternatives in parallel. The candidates: Otterly for entry cost, Profound for engine coverage, Peec AI for lightweight billing, and Korean solutions such as BOIDA for Korean queries and execution after measurement. Whichever tool you pick, run a pilot on the same query set and decide in advance which pages get fixed after measurement and who fixes them. That will move results more than the price line in the contract.