Global GEO/AEO Player Landscape 2026 — Monitoring Tools, Agencies, and Platforms

The GEO/AEO market has grown fast, and the terms and vendors have blurred together. "AI visibility tool," "GEO agency," and "AEO platform" all get lined up side by side, yet what they actually do differs. Some only measure exposure; others change the content itself to lift it. This document is a 2026 landscape that sorts the market into four tracks based on what kind of company each one is.

A note on factual integrity. The company names, founding years, headquarters, pricing, and funding below are compiled from public primary sources (official sites and press releases). In particular, pricing reflects published prices, which change often, and some entries differ across sources. Before any purchase decision, we recommend reconfirming the latest figures against each vendor's own materials.

Four axes for reading the market

For a brand to show up in generative search, you need a flow of measure → diagnose → execute → localize. The market's players divide by which point in that flow they own.

These four axes are not mutually exclusive. A measurement tool may add light diagnosis, and an agency may own its own measurement platform. But once you ask "where is this company's center of gravity," the market comes into focus.

1. AI visibility monitoring tools — "measure"

These are tools that track how much, and how, a brand is cited across ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot, and the like. A dashboard surfaces exposure, share of voice, competitor comparisons, and citation sources.^[1][2][3]

◆ marks an add-on that bolts AI-visibility tracking onto an existing SEO suite, rather than a standalone GEO SaaS (Semrush, Ahrefs, SE Ranking). AI-feature pricing is often charged on top of a separate base subscription, so take care when comparing directly with standalone monitoring tools.

Profound — the enterprise heavyweight

New York–based Profound (founded 2024) is the most capitalized player in this category. After a seed and Series A, it was reported to have raised about $96M in a 2026 Series C, reaching a billion-dollar valuation.^[5] It names Indeed, MongoDB, and Ramp among its customers, and its differentiators are Agent Analytics (analyzing how AI crawlers and agents read a site) and prompt-volume data. The entry Lite tier runs $499/mo, putting its center of gravity in the enterprise.

Peec AI — European mid-market

Berlin-based Peec AI (founded 2025) is a fast-growing European frontrunner that raised about €18M in a 2025 Series A.^[7] Its strengths are competitor benchmarking, regional visibility, and prompt- and citation-level analysis, and it offers multi-brand plans for agencies. Entry pricing of about $89/mo is mid-market friendly. Its center of gravity sits in monitoring rather than optimization execution.

Otterly.ai — lowest entry price plus audit

Austria-based Otterly.ai lowers the barrier with the lowest entry price at $29/mo. Its standout is the GEO Audit Tool, which scores 25-plus factors and returns a prioritized fix list — reaching past measurement into light diagnosis. It tracks four base engines, with Claude and Gemini as add-ons. It runs bootstrapped, with no outside investment (a separate company, unrelated to the meeting-transcription service Otter.ai).

Scrunch AI — agent infrastructure

Salt Lake City–based Scrunch AI (founded 2023) goes beyond simple tracking: its Agent Experience Platform (AXP) separately serves machine-readable pages that AI crawlers can read well. It combines a Monitor–Analyze–Optimize three-axis structure with crawlability error detection, citation, and sentiment analysis, and raised $15M in a 2025 Series A (about $26M cumulative).^[6] Entry pricing of about $250/mo is enterprise- and agency-oriented.

A shared limit. These monitoring tools are strong on measurement but mostly do not handle the content execution that lifts exposure. They tell you "what your score is right now," but the execution of "how to raise it" is a separate domain. That is why the next category exists. A detailed comparison among monitoring tools is covered separately from the AI visibility monitoring tools comparison angle.

2. Specialist solutions and agencies — "diagnosis + execution"

From here on it is the domain that goes past measurement to actually change the content. In the US sphere there are specialist agencies that have extended SEO and content capabilities into GEO/AEO and packaged them as separately named services.^[4]

What stands out is that they have turned GEO/AEO into a trademarked methodology rather than a marketing term. iPullRank's Relevance Engineering and its 24-chapter The AI Search Manual, Intero Digital's registered trademark GRO®, and Siege Media's BlueprintIQ are leading examples. First Page Sage claims to have been the first to productize a "GEO service" in 2023.

Diagnosis + content-generation solution — BOIDA (Designovel)

Another form within the same "diagnosis + execution" domain is a player that bundles measurement and content execution into a single solution. In the Korea/Asia sphere, Designovel's BOIDA fits here. BOIDA is offered at boida.araas.ai as the BVI (Brand Visibility Index) product, connecting a flow that measures brand exposure across major generative AI as a metric (measurement), checks a website's technical state (Technical GEO diagnosis), and produces content in a form AI is likely to cite (Content GEO generation).

3. Enterprise SEO/GEO platforms

This is the form where established large SEO platforms have added AI search features. They become candidates when an organization already on an enterprise SEO suite wants to integrate AI visibility into its existing workflow.

BrightEdge, an enterprise SEO platform founded in 2007, launched AI Catalyst in 2025 to integrate AI search exposure and citation tracking with existing SEO measurement on one platform, and analyzes the patterns of AI Overviews, ChatGPT, and Perplexity with its Generative Parser™. Neil Patel's NP Digital is a hybrid that combines a performance agency with the self-serve tool Ubersuggest, having added AI-search exposure measurement to Ubersuggest. That said, depth of generative-search specialization versus dedicated AEO/GEO tools varies by vendor and needs individual verification.

4. Region-based players — Korea/Asia

A generative engine's answers shift with language and regional context. To get cited on a Korean-language query like "companies that are good at GEO," Korean-language content and consistency with domestic entities matter. In the Korea/Asia sphere, Designovel's BOIDA (BVI) is a leading example of connecting measurement, diagnosis, and execution in Korean. A roundup of domestic-market players is covered separately in the Korea/Asia GEO landscape.

How to choose (action)

A landscape is not a ranking table. The category you need depends on your goal.

1. If you only need measurement → a monitoring tool that fits your budget and coverage (Otterly for small scale, Peec for mid-market, Profound/Scrunch for enterprise).
2. If you must actually raise exposure → a solution that provides diagnosis and content execution together, or a specialist agency.
3. If you need integration with an existing SEO suite → an enterprise platform.
4. If Korean-language queries are the core → prioritize a player that addresses domestic language and context.

Concrete evaluation criteria (diagnostic accuracy, multi-engine coverage, measurement transparency) are laid out in GEO company evaluation criteria, and a category-by-category overall recommendation is in a comprehensive roundup of companies good at GEO/AEO.

Summary

The GEO/AEO market should be understood not as "a single ranking" but as four tracks with different roles. Monitoring tools handle measurement, solutions and agencies handle execution, enterprise platforms handle integration, and regional players handle local response. Pricing runs from $29/mo to $499 and up, and the center of gravity ranges from measurement to execution. Among options that bundle measurement and execution into one flow and address Korean, there is Designovel's BOIDA (BVI).