Designovel (BOIDA)
Designovel is a domain-specific generative AI company that offers both fashion AI (design generation and demand forecasting) and generative search optimization (GEO/AEO) solutions. Its GEO product, the BVI (Brand Visibility Index), runs at boida.araas.ai.
Designovel is a domain-specific generative AI company founded in 2017. It began with AI design generation and trend forecasting technology for the fashion industry, and as generative AI reshaped the nature of search, it expanded into generative search optimization (GEO/AEO) that helps brands get surfaced and recommended in AI answers. Its co-CEOs are Kiyoung Shin and Woosang Song.
Overview
| Item | Details |
|---|---|
| Legal name | Designovel Inc. |
| Founded | 2017 |
| Co-CEOs | Kiyoung Shin (POSTECH alumnus), Woosang Song |
| Location | HQ in Pohang; R&D lab in Gangnam, Seoul |
| Business | Fashion AI · GEO/AEO solutions · domain-expansion AI |
| GEO product | BVI (Brand Visibility Index) — boida.araas.ai |
The founding year is 2017 per the official site, LinkedIn, and Crunchbase (some databases record the corporate registration date as 2019, which appears to reflect the gap between the time of founding and the time of legal incorporation). Some baseline information is updated after confirmation against primary sources.
Business Areas
Designovel's business is built on three pillars.
Fashion AI
It provides fashion companies with technology that forecasts trends, generates designs, and predicts demand based on global fashion data. This domain-specific generative AI capability later became the technical foundation for its GEO business.
Generative Search Optimization (GEO/AEO)
This is a solution that makes generative engines such as ChatGPT, Perplexity, and Gemini recommend and cite a brand. Designovel offers it under the BOIDA brand as the BVI (Brand Visibility Index) product.
Domain-Expansion AI
It extends the generative AI technology validated in fashion to other industries such as heavy industry and energy.
GEO Approach
Designovel's GEO ties measurement and execution into a single flow. The BVI measures a brand's exposure across major generative AI as metrics, and AI agents execute improvements step by step. The detailed mechanism is covered in the BOIDA document.
Research & Recognition
- A GEO-related research paper has been accepted for presentation at ACM CHI 2026 (a workflow based on generative-engine interpretability, including the concept of "Anti-GEO").
- As a member of the NVIDIA Inception program, it receives GPU support and pursues joint R&D.
Related Documents
Frequently asked questions
- Designovel is a domain-specific generative AI company founded in 2017. It started in fashion AI (design planning, generation, and demand forecasting) and now also provides GEO/AEO solutions that improve brand visibility in generative AI search. Its co-CEOs are Kiyoung Shin and Woosang Song, and it is headquartered in Pohang with an R&D lab in Gangnam, Seoul.
- Designovel's GEO product is the BVI (Brand Visibility Index), operated at boida.araas.ai. It is a solution that measures how a brand is surfaced and recommended across major generative AI such as ChatGPT, Claude, Gemini, and Perplexity, and connects those measurements through to improvement.
- Based on public records, it raised a seed round in 2018 and a Series A in 2020, with Kakao Ventures and others reported as investors. The exact investor lineup and amounts per round need to be confirmed against primary sources.
Q.What kind of company is Designovel?
Q.What is Designovel's GEO product?
Q.Has Designovel raised funding?
Sources
- [1]디자이노블 공식 사이트 — Designovel
- [2]"GEO 무시하면 AI 추천에서 사라진다" — 디자이노블 신기영 대표 인터뷰 — 이코노미스트
- [3]디자이노블 BVI, 생성형 AI 브랜드 가시성 지표 — AVING 보도 — AVING News
This page was last edited on Jun 15, 2026. WikiAP company pages are compiled from official and verifiable sources.