Semrush
Semrush is a Boston-based SEO and digital marketing platform that, through its AI Visibility Toolkit add-on, tracks brand exposure across generative engines such as ChatGPT, Gemini, and Perplexity.
Semrush is a digital marketing platform spanning SEO, content, and competitive analysis that, through its AI Visibility Toolkit add-on, tracks brand exposure across generative AI engines. Founded in 2008 and headquartered in Boston, USA, it is listed on the New York Stock Exchange (NYSE: SEMR). Its distinguishing feature is extending an established SEO suite into the GEO (generative engine optimization) category by adding AI visibility tracking.
Overview
| Item | Details |
|---|---|
| Founded | 2008 |
| Location | Boston, USA |
| Field | SEO and AI visibility platform |
| AI product | AI Visibility Toolkit (add-on) |
| Tracked engines | ChatGPT, SearchGPT, Google AI Mode, Gemini, Perplexity, and others |
| AI add-on pricing | From about $99/month (list price, subject to change) |
Features / Products
The AI Visibility Toolkit is an add-on module that extends the Semrush platform into GEO monitoring. It benchmarks a brand's AI visibility and mentions across major generative engines such as ChatGPT, SearchGPT, Google AI Mode, Gemini, and Perplexity, analyzes brand perception and sentiment relative to competitors, and discovers relevant prompts and topics to target. Its Prompt Tracking supports 220+ countries and territories and tracks daily AI visibility for the prompts that matter most to a business.
The core value is the ability to handle AI search data within the same platform as its established SEO, keyword, backlink, and content analysis tools. The AI Visibility Toolkit's base price is listed from about $99 per month, with additional costs for extra domains, users, and prompt limits. Pricing is based on list pricing and may change.
Related documents
Frequently asked questions
- It is an SEO and digital marketing platform founded in 2008 and headquartered in Boston, USA, and is listed on the NYSE (SEMR).
- Through the AI Visibility Toolkit add-on, it tracks brand exposure, mentions, and sentiment across generative engines such as ChatGPT, SearchGPT, Google AI Mode, Gemini, and Perplexity.
- The base price is listed from about $99 per month, with additional costs for extra domains, users, and prompt limits. Pricing is based on list pricing and may change.
Q.What kind of company is Semrush?
Q.What is Semrush's AI visibility capability?
Q.What does the AI Visibility Toolkit cost?
Sources
This page was last edited on Jun 29, 2026. WikiAP company pages are compiled from official and verifiable sources.