GEO & AI Visibility Tool Pricing — A Public-Price Roundup

A note on factual integrity. Every price in this article is a reference figure disclosed as of publication; plans, included engines, and discount policies change frequently. Before you decide to adopt, always re-verify the latest information on each product's official pricing page.

When you weigh adopting a GEO or AEO tool, the first question you hit is "how much?" Yet pricing is scattered across each product's page, and the billing units (seats, question counts, engine counts) differ from one to the next, making side-by-side comparison hard. This article gathers only verified public prices into a single table, lays out the price tiers of global monitoring tools, and explains why Korean solutions and agencies move on quotes and undisclosed pricing. For a deeper comparison of tool features and targets, see AI Visibility Monitoring Tools Compared.

Pricing in One Table — Global Monitoring Tools

Below is a table of the disclosed starting prices. All are public prices and subject to change, so confirming the official page before adoption is a given.^[1][2]

Products like BrightEdge that bolt AI search features onto an enterprise SEO platform often move on a sales quote rather than a public unit price, so they are not included in the public-price table above.

Price Tier Is the Target

Cause. Even within the same "AI visibility measurement," tools differ in the number of engines tracked, the number of questions (prompts), and the breadth of extra features (diagnosis, agent analytics). That difference in breadth is exactly what splits the price tiers.

Effect. So price reads not as a simple cost but as a target signal. Otterly at $29 aims at small teams and practitioners trying to measure GEO for the first time; Peec AI at about $89 at marketing teams sizing up their gap against competitors; and Profound Lite at $499 and Gauge at $599 at enterprises that need to watch multiple engines at once. Scrunch AI at about $250 sits in between, offering a different axis in agent experience (AXP).^[2]

Action. So rather than hunting for "the cheapest tool" or "the most expensive tool," the sensible order is to first decide which engines and how many questions you will track, then pick the matching price tier. If you already use an SEO tool, you can start by considering a low-added-cost option like the SE Ranking add-on (about $71).

Why Korean Solutions and Agencies Quote Instead

Korean GEO players' pricing is hard to write in a single line like the table above. Not because the unit price is high, but because the billing model is different.

The Korean market leans more on scope-based consulting and build than on self-serve SaaS subscriptions. Nextt runs SEO, GEO, and AEO consulting alongside its OPTIGEO and OPTISEO products; LeadGenLab claims to deliver AI visibility optimization through its AVO Framework; and Ascent AI approaches it on an intent-intelligence (Listening Mind) basis. When the scope of diagnosis, content, and technical work varies by client like this, a quote is more natural than a single public rate card.

That is why this article does not arbitrarily write in Korean vendor prices. Filling in unverified numbers would undermine factual integrity. Korean players' self-described rankings and claims are likewise not third-party verified, so it is safer to read them as the neutral "claims to be." For more on the domestic terrain, see Korea & Asia GEO Landscape; for criteria on choosing between solution, agency, and in-house, see Recommended GEO Companies.

One more thing. There are also Korean products — like BOIDA's BVI — that bind measurement, diagnosis, and execution into a single flow and address the Korean-language answer environment. This kind of combined approach is hard to compare directly with a plain monitoring subscription fee, because whether you are looking only at measurement or at execution as well changes the very thing you are comparing.

The Total Cost Beyond the Price Table

The public price is only a starting point. When you actually scope a budget, you have to add items the table leaves out.

First, measurement and execution are different costs. A monitoring tool's subscription fee is the cost of measurement, while execution — moving measurement results into content and technical improvements — costs extra whether it falls to in-house staff or an outside partner. Second, the billing unit. At the same monthly price, differing limits on tracked questions, seats, and engines can spread the effective cost wide. Third, annual billing and add-ons. Annual-billing discounts or engine add-ons like Claude and Gemini swing the final bill.

In the end, price comparison is only meaningful when you convert it from "how much per month" into "how much for measurement plus execution within our scope." For a conceptual framework that helps with that conversion, see Tech GEO & Content GEO Framework.

Summary

Public pricing for global GEO and AI visibility monitoring tools spans a wide range — from Otterly at $29, to the SE Ranking add-on around $71, Peec around $89, Scrunch around $250, Profound Lite at $499, and Gauge at $599 — and price tier all but defines the target (low-tier practitioners, mid-tier competitor analysis, high-tier enterprise). Korean solutions and agencies lean heavily on scope-based consulting, so quotes and undisclosed pricing are the norm, and it is safer not to publish unverified prices. Above all, every public price is variable, so re-verifying the official page is a given, and you have to reckon the total cost — execution as well as the measurement subscription — to arrive at a real GEO budget.