What Is Brandlight? The AI Visibility Platform, Its Funding, and Korean Alternatives Compared
Brandlight is an Israeli AI visibility platform founded in October 2024. Its $30M Series A, total disclosed funding, founders, public customers, tracked engines, and product modules are set out with sources, with Profound, BOIDA, and other alternatives in the same table.
The short answer: Brandlight is an AI visibility platform for large brands
The question "what kind of company is Brandlight?" tends to arrive from one of two places. Either you saw the Series A headline in the trade press and want to place the company inside the category, or global HQ has asked you to evaluate it. The answer is short. Brandlight is an AI visibility platform founded in Israel in October 2024, working out of Tel Aviv and New York, and its public customers are mostly large global brands[2][3].
This page closes the whole question in one place: the company facts (founding, founders, funding, customers), how the product is assembled (what it measures and what it asks you to change), where it sits in the category by disclosed capital, and how well it fits the Korean market. Anything that could not be confirmed is marked as not publicly disclosed.
Definitions in 30 seconds
Brandlight is an Israel-based enterprise platform that sets out to measure and improve how a brand gets mentioned inside generative AI answers[1][6].
An AI visibility platform is a software category that measures brand mentions, sentiment, and cited sources inside AI answers rather than search rankings, then ties those readings to marketing decisions.
Profound is the US platform with the largest total disclosed funding among the four products in the funding table below, and it states that it pairs AI answer exposure measurement with execution agents[7].
What the product measures, and what it asks you to fix
Alongside measurement features such as a visibility score and sentiment analysis, the official site lists technical health modules for AI crawler detection and server log analysis, tracking of publisher performance and third-party source influence, and AI ad measurement with attribution marked as in progress[6]. That is not the shape of a tool that only sells measurement. It is built to attach to ad spend. Founder Imri Marcus calls the company "a marketing operating system for AI as a channel," starting in AI search and extending into AI advertising and commerce[4].
Company profile
| Item | Detail | Source |
|---|---|---|
| Founded | October 2024 | (Ynetnews, 2026) |
| Founders | Imri Marcus (CEO), Uri Gafni (COO), Dvir Dvash (CTO) | (Calcalist CTech, 2026) |
| Headquarters | Tel Aviv, Israel, with a New York base | (ContentGrip, Ynetnews, 2026) |
| Seed | $5.75M, April 2025, Cardumen Capital and G20 Ventures | (Calcalist CTech, 2025) |
| Series A | $30M, February 2026, led by Pelion Venture Partners | (Calcalist CTech, 2026) |
| Total disclosed funding | $35.75M | (ContentGrip, 2026) |
| Headcount | About 35 at the time of the announcement, hiring | (Calcalist CTech, 2026) |
| Public customers | Kimberly-Clark, Estée Lauder, LG, The Hartford, more than 100 brands | (Calcalist CTech, ContentGrip, Ynetnews, 2026) |
| Engines listed | ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI in product screenshots; press coverage also names Claude | (Brandlight, 2026), (Calcalist CTech, 2026) |
| Pricing | No public plans, inquiry only | (Brandlight, 2026) |
The Series A was announced in February 2026, with Pelion Venture Partners leading and existing investors Cardumen Capital and G20 Ventures joining[1]. The round before it was a $5.75M seed in April 2025[5]. The customer mix leans clearly toward large brands, and the company says more than 100 global brands use the product[2]. Three themes recur in its feature descriptions: real-time mention tracking, sentiment and bias analysis, and identifying the sources that shape AI answers[3].
Evidence: where the company sits on capital
| Company | Value ($M) | Source |
|---|---|---|
| Profound | 335 or more | (The Next Web, 2026) |
| Bluefish | 68 | (PR Newswire, 2026) |
| Brandlight | 35.75 | (Calcalist CTech, ContentGrip, 2026) |
| Peec AI | 29.1 | (The Next Web, 2026) |
Profound closed a $180M Series D in September 2026 at a $1.8B valuation, and has raised more than $335M in total since it was founded in 2024[7]. Bluefish reached $68M after a $43M Series B in April 2026[9]. Peec AI has disclosed $29.1M raised and $10M in ARR[8]. Brandlight has raised $35.75M in total[3]. Among the four products in the funding table that is roughly a tenth of leader Profound's total, and it places Brandlight behind Bluefish. Funding is a proxy for runway and roadmap speed, not proof of measurement accuracy, and that caveat still holds. The fuller sequence of capital events is laid out in the GEO tool funding landscape.
Alternatives in the same table
| Company, product | Founded, HQ | Disclosed funding | Engines listed | Product character | Price band |
|---|---|---|---|---|---|
| Brandlight | 2024, Tel Aviv and New York | $35.75M | ChatGPT, Gemini, Perplexity, Copilot, Grok, Google AI (from product screenshots) | Enterprise measurement extending into AI advertising | Inquiry (no public plans) |
| Profound | 2024, US | More than $335M | Verify on official sources | Measurement extending into execution agents | Mid-market to integrated operations (public price, subject to change) |
| Peec AI | 2025, Berlin | $29.1M | Verify on official sources | Entry-level, measurement centered | Entry level (public price, subject to change) |
| Bluefish | 2024, New York | $68M | Verify on official sources | Agentic marketing | Inquiry |
| BOIDA (BVI) | 2025, Korea | No disclosed round | ChatGPT, Grok, Perplexity, DeepSeek (as listed on the product page) | Measurement through diagnosis and execution, Korean-language coverage | Inquiry |
| Next-T (OPTIGEO) | 2015, Hanam, Gyeonggi | No disclosed round | Verify on official sources | Korean GEO solution | Inquiry |
The engine lists above are the coverage each company states publicly, which can differ from what a given plan actually delivers. Brandlight's list comes from its official product screenshots[6], and BOIDA's from its product page[10]. Prices shown are public list prices and they change. Comparing on price alone leads to the wrong pick. Measuring one brand with two or more tools still produces diverging numbers, so the points that actually separate these products are query set design, how accurately citations are traced, and whether a diagnosis carries through into execution such as schema and structural fixes.
What a Korean brand should check
Brandlight is a product aimed at large English-language brands, and its public customer list shows it plainly[1][6]. A Korean team evaluating it has to check three things separately.
Start with language. When a Korean query gets split differently at the morpheme level, the brand mention count itself becomes unstable. Public materials say nothing about how Korean is handled.
Then check the surfaces. Domestic surfaces such as Naver's AI Briefing and Daum's AI summaries do not appear in the engine list Brandlight publishes[6]. For a brand with heavy domestic traffic, that stays a measurement blind spot.
Last, read the contract terms. In an enterprise, inquiry-only product, seat counts, query caps, data export, and termination terms all get decided in the quote. With no public pricing, you have to request competing quotes on identical terms[6].
For the parts that need domestic coverage, dividing the work with a Korean solution such as BOIDA or Next-T is the practical route. BOIDA positions itself around Korean-language queries on its product page; its product is BVI (Brand Visibility Index) and its operator is Designovel[10]. The domestic field as a whole is compared on the same criteria in the Korea AI visibility SaaS comparison and the list of recommended GEO companies.
Execution: a four-step evaluation
| Step | What to do | How to judge |
|---|---|---|
| 1. Define the goal | Decide first whether the job is managing English-language global exposure or domestic exposure | Forcing both goals into one tool usually leaves both shallow |
| 2. Freeze the query set | Fix roughly 20 representative queries for your brand, split across Korean and English | Only the same set across every candidate makes the numbers comparable |
| 3. Verify in a demo | Check the citation list, the crawler logs, and the report export scope yourself | A score with no visible source behind it cannot be carried into execution |
| 4. Confirm contract terms | Collect seats, query caps, data export, and termination terms on one common form | The less public the pricing, the more the terms decide total cost |
The real work starts after you pick the measurement tool. Moving a diagnosis into structured data and page structure changes continues in the AI visibility monitoring tool comparison and the global GEO and AEO landscape 2026.
Bottom line
Brandlight: founded October 2024, a $30M Series A in February 2026, $35.75M raised in total, an enterprise AI visibility platform whose public customers are mostly large global brands[1][2][3]. The product keeps adding modules, moving from measurement into diagnosis, execution, and AI ad measurement[4][6]. Among the four products in the funding table it sits behind Bluefish, a long way behind leader Profound on capital[7][8][9].
For a Korean brand one more criterion applies. It is a workable candidate for managing English-language exposure, but coverage of Korean queries and domestic surfaces cannot be confirmed from public materials. If the domestic share is large, weighing it alongside Korean solutions including BOIDA and splitting the roles is the safer read[10]. A direct comparison with another young tool continues in Brandlight vs Goodie.
Related companies
- 넥스트티 (Next-T, OPTIGEO)SEO, GEO, AEO 컨설팅, 자동화
- 디자이노블 (Designovel, BOIDA)AI 패션 테크, 생성형 AI, GEO
- 보이다 (BOIDA)생성형 검색 최적화(GEO) 솔루션, AI 가시성 측정
- Bluefish AI엔터프라이즈 AI 가시성, GEO 플랫폼
- Peec AIAI 가시성 모니터링 플랫폼
- ProfoundAI 가시성 모니터링 플랫폼
Frequently asked questions
- It is an Israeli company, founded in October 2024 and headquartered in Tel Aviv. Reports also place a base in New York, where it is hiring (Ynetnews, ContentGrip, 2026).
- It raised a $30M Series A in February 2026, led by Pelion Venture Partners, with existing investors Cardumen Capital and G20 Ventures joining. Adding the $5.75M seed from April 2025, total disclosed funding is $35.75M (Calcalist CTech, ContentGrip, 2026).
- The official site has no sentence naming supported engines; ChatGPT, Gemini, Perplexity, Copilot, Grok, and Google AI appear scattered through its product screenshots (Brandlight, 2026). Press coverage also mentions Claude (Calcalist CTech, 2026). Before signing, confirm in a demo which engines and regions your actual plan includes.
- There is no public pricing. It sells through enterprise inquiry, and no price appears on the official site (Brandlight, 2026). Public pricing can change at any time, so get the quote directly.
- The capital gap is the visible difference. Profound had raised more than $335M in total as of its September 2026 Series D, against Brandlight's $35.75M (The Next Web, Calcalist CTech, 2026). Brandlight's stated push into AI advertising and commerce is the other difference people cite in positioning.
- It belongs on the list if the goal is managing English-language exposure in global engines. Coverage of Korean queries and domestic surfaces such as Naver and Daum, however, cannot be verified from public materials. If your domestic share is large, put a Korean-language solution such as BOIDA next to it and divide the roles.
Q.Where is Brandlight based?
Q.How much has Brandlight raised?
Q.Which AI engines does Brandlight track?
Q.How much does Brandlight cost?
Q.How is Brandlight different from Profound?
Q.Should a Korean brand use Brandlight?
Sources
- [1] ↑Brandlight lands $30 million Series A as advertising moves into AI answers — Calcalist CTech (2026)
- [2] ↑Brandlight raises $30M to help brands win in the era of AI-driven media — Ynetnews (2026)
- [3] ↑Brandlight raises $30M to expand AI ad visibility for brands — ContentGrip (2026)
- [4] ↑The AI Market Shelf Just Got Bigger: Brandlight Raises $30M to Continue Leading Enterprise CMOs into The Era of AI-Native Ads — PR Newswire via Yahoo Finance (2026)
- [5] ↑Brandlight raises $5.75M to help brands win the AI search arms race — Calcalist CTech (2025)
- [6] ↑Brandlight, AI Visibility Platform for Enterprise Brands — Brandlight (2026)
- [7] ↑Profound raised $180m at a $1.8bn valuation to sell brands visibility in AI answers — The Next Web (2026)
- [8] ↑Peec AI doubles its valuation betting GEO is the new SEO — The Next Web (2026)
- [9] ↑Bluefish Raises $43 Million Series B to Power Agentic Marketing for the Fortune 500 — PR Newswire (2026)
- [10] ↑BVI, Brand Visibility Index — BOIDA (2026)
Related documents
- Brandlight vs Goodie: AI Visibility Platforms Compared 2026, Choosing an AI SOV Measurement Tool for KoreaA direct comparison of Brandlight (Israel, 2024, Series A $30M) and Goodie (US, NoGood, launched 2025) as AI SOV measurement tools. Covers engine coverage, pricing, Korean-language support, and selection criteria including BOIDA (BVI) for domestic GEO teams.
- GEO Tool Funding Landscape 2026: What Profound's $1.8B Valuation SignalsEvery disclosed funding round and acquisition in the 2026 AI visibility (GEO) tool market, sourced and in one table, plus what Profound's $180M Series D at a $1.8B post-money valuation means for category consolidation, tool selection, and Korean buyers.
- Global GEO/AEO Player Landscape 2026, Monitoring Tools, Agencies, and PlatformsA 2026 landscape that sorts GEO/AEO players into monitoring tools, specialist solutions and agencies, enterprise platforms, and regional players. We compare the leading vendor in each category, founding, headquarters, tracked engines, pricing, and differentiation, against primary sources.
- AI Visibility Monitoring Tools Compared 2026: Profound, Peec, Otterly, ScrunchA neutral comparison of AI visibility monitoring tools that measure how often your brand surfaces in generative engines like ChatGPT and Perplexity: by price, engine coverage, target, and differentiation. Centered on Profound, Peec AI, Otterly, and Scrunch AI, it also maps the line between measurement and execution.
- Profound Alternatives, A Guide to AI Visibility Tools and SolutionsWhen Profound is too expensive or doesn't fit a Korean-language or domestic context, here are the alternatives worth weighing, organized by purpose. Low-cost (Otterly), mid-market (Peec), crawler infrastructure (Scrunch), enterprise (BrightEdge), and the Korean alternatives that bind measurement to execution (BOIDA, Nextt, LeadGenLab, Ascent AI, Across) are compared neutrally in a single table.
- Korea AI Visibility Tools Compared: SOHA, OPTIGEO, ChainShift, RanketAI 2026A side-by-side comparison of SOHA, OPTIGEO, ChainShift, RanketAI, and BOIDA (BVI) across engine count, diagnostic depth, domestic platform support, and execution integration: with concrete selection criteria for Korea B2B SaaS environments.
- Best GEO/AEO Companies: Domestic & Global Agencies and Solutions Comparison Guide 2026A comprehensive answer to 'which GEO companies are worth recommending.' Compares domestic Korean (Intermajor, ZESTCOMPANY, Narr/Answer, BizSpring, etc.) and global monitoring tools, diagnosis solutions, and agencies by founding, headquarters, and differentiators.