Surfer
Surfer is a Wrocław-based content optimization platform whose core product is SEO writing, and through its AI Tracker add-on it monitors brand exposure across generative engines such as ChatGPT, Gemini, and Perplexity.
Surfer is a platform whose core business is SEO content optimization built on SERP analysis, and through its AI Tracker add-on it monitors brand exposure across generative AI engines. It started in 2017 in Wrocław, Poland, as an internal tool at a marketing agency, and now operates as a brand within the Positive Group. Its central products are SEO writing tools such as the Content Editor and Content Audit, with AI visibility tracking added as a GEO (generative engine optimization) extension.
Overview
| Item | Details |
|---|---|
| Founded | 2017 |
| Location | Wrocław, Poland |
| Field | Content optimization and AI visibility platform |
| AI product | AI Tracker (add-on) |
| Tracked engines | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity |
| AI Tracker pricing | From about $182/month for Pro (billed yearly, list price, subject to change) |
Features / Products
Surfer's core business is content optimization tools: a Content Editor that delivers real-time SEO guidelines based on SERP analysis, a Content Audit that surfaces underperforming pages, a Topical Map, and AI draft generation. On top of these, the AI Tracker added in July 2025 monitors how a brand is mentioned across five generative surfaces: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity.
AI Tracker measures a Visibility Score, Mention Rate, average position, and competitive Share of Voice, and it analyzes which sources AI models cite as well as the sentiment toward the brand. The Pro tier is listed from about $182 per month and a higher tier at about $299 per month, both billed yearly and including access to all five engines. Pricing is based on list pricing and may change.
Related documents
Frequently asked questions
- It is an SEO content optimization platform that started in 2017 in Wrocław, Poland, and now operates as part of the Positive Group.
- Through the AI Tracker add-on, it monitors brand exposure, mention rate, and share of voice across generative engines such as ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity.
- The Pro tier is listed from about $182 per month and the higher tier at about $299 per month, both billed yearly. Pricing is based on list pricing and may change.
Q.What kind of company is Surfer?
Q.What is Surfer's AI visibility capability?
Q.What does AI Tracker cost?
Sources
This page was last edited on Jun 29, 2026. WikiAP company pages are compiled from official and verifiable sources.