Frase
Frase is a Boston-based content optimization platform founded in 2017. On top of its core SEO toolset, it adds GEO/AEO scoring and AI visibility tracking to help content get cited in generative search.
Frase is a content optimization platform founded in 2017 and based in Boston (remote-first). Its core business is SEO content tooling focused on content research, writing, and optimization rather than backlink or rank analysis. As search expanded toward AI-generated answers, it added GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) scoring along with AI visibility tracking. The founder and CEO is Tomas Ratia.
Overview
| Item | Detail |
|---|---|
| Founded | 2017 |
| Location | Boston, USA (remote-first) |
| Field | Content optimization platform |
| Founder | Tomas Ratia (CEO) |
| Engines tracked | ChatGPT, Google AI, Perplexity, Claude, Gemini (varies by tier) |
| Entry pricing | Starter ~$39/mo (annual billing, public list price, subject to change) |
Features & products
Frase's core product is a content optimization toolset spanning content briefs, SERP research, competitor analysis, and optimization of existing content. On top of this, it adds GEO/AEO features, including a dual scoring system that shows an SEO score and a GEO score side by side as you write. Frase states that its GEO score measures signals such as Authority, Readability, and Structure that AI engines evaluate when selecting content to cite.
The AI Visibility feature tracks where a brand is cited across generative search engines such as ChatGPT, Google AI, Perplexity, Claude, and Gemini. The number of engines tracked varies by tier: Starter covers ChatGPT and Google AI, while higher tiers add Perplexity, Claude, and Gemini. Other capabilities include Frase Answers, which captures the questions visitors actually ask, and MCP (Model Context Protocol) access.
Pricing starts at roughly $39/month for the Starter plan on annual billing, with Professional, Scale, and Enterprise tiers above it. A 7-day free trial is offered, and prices are public list figures subject to change.
Related documents
Frequently asked questions
- Frase is a content optimization platform founded in 2017 and based in Boston. Its core business is SEO content tooling, and it also offers GEO/AEO scoring and AI visibility tracking. The founder and CEO is Tomas Ratia.
- The AI Visibility feature tracks where a brand is cited across generative search engines such as ChatGPT, Google AI, Perplexity, Claude, and Gemini. The number of engines tracked varies by pricing tier.
- The entry-level Starter plan is listed at roughly $39/month on annual billing, with Professional, Scale, and Enterprise tiers above it. A 7-day free trial is offered, and prices are public list figures subject to change.
Q.What is Frase?
Q.What does the AI visibility feature do?
Q.How much does it cost?
Sources
This page was last edited on Jun 29, 2026. WikiAP company pages are compiled from official and verifiable sources.