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Naver's Q2 2026 earnings call disclosed three AI Tab milestones: 10 million MAU in 18 days, 40%+ shopping and local CTR, and daily query volume 7x the beta level. This article unpacks those figures and lays out the GEO strategy brands and sellers need for the A2A commerce era.

Naver Blog blocks GPTBot, OAI-SearchBot, PerplexityBot, and ClaudeBot outright in robots.txt. Tistory and velog carry no AI-crawler-specific rules, and Brunch blocks training bots only. Here is what each platform's raw robots.txt says and how that changes an article's odds of being cited in AI search.

In July 2026, Google's app MAU hit 47.02 million, edging past Naver's 46.85 million for the first time on record. We trace how Gemini's expansion closed an 8-million-user gap in five years and what the shift means for Korea's search landscape.

On July 15, 2026, Naver AI Tab crossed 10 million cumulative users: 18 days after its official launch. Daily query volume is 7× the beta level. This page covers AI Tab AEO strategy and agentic search content design principles as a concrete execution guide.

Naver AI Briefing Ads launched in July 2026 with an AI agent that reads advertiser landing pages and auto-generates ad copy placed inside AI Briefing summaries. This guide covers the three AEO steps: Schema.org markup, content structuring for C-rank citation, and AI visibility measurement, that determine whether your ads get selected.

A practical comparison of Daum AI Overview (Upstage Solar) and Naver AI Briefing: covering architecture, citation logic, market share (64.39% vs. 2.72%), and platform-specific AEO strategies.

In 2026, Naver shut down CLOVA X and Cue and folded generative search into AI Briefing and the AI Tab. This GEO playbook lays out, on a single page, how to get cited in AI Briefing for Korean-language queries, through the lens of question structure, C-rank, and content format, and where top ranking and citation diverge, plus an execution checklist.