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Naver's AI Tab, officially released in June 2026, turns search into an agentic service that completes reservations and purchases in a single session. This page maps the AI Tab's structure, what drives citation in Naver's AI Briefing, and the GEO playbook teams need to act on now.

In 2026, Naver shut down CLOVA X and Cue and folded generative search into AI Briefing and the AI Tab. This GEO playbook lays out, on a single page, how to get cited in AI Briefing for Korean-language queries — through the lens of question structure, C-rank, and content format — and where top ranking and citation diverge, plus an execution checklist.