ROAS
1 related documents.
How GEO Affects Performance Marketing CPA and ROAS: Rediscovering AI Search Conversion Rates in 2026
What GEO (Generative Engine Optimization) does to CPA and ROAS. Visitors from AI search engines convert at up to 9× the Google organic rate. Brands cited in AI Overview see paid CTR climb 91%. A framework for redesigning performance marketing in the zero-click era.