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2 related documents.

Naver AI Tab: 10M MAU, 40% Commerce CTR, and the A2A Era

Naver's Q2 2026 earnings call disclosed three AI Tab milestones: 10 million MAU in 18 days, 40%+ shopping and local CTR, and daily query volume 7x the beta level. This article unpacks those figures and lays out the GEO strategy brands and sellers need for the A2A commerce era.

Google's App Overtakes Naver in South Korea: How AI Search Rewired the Portal Map

In July 2026, Google's app MAU hit 47.02 million, edging past Naver's 46.85 million for the first time on record. We trace how Gemini's expansion closed an 8-million-user gap in five years and what the shift means for Korea's search landscape.