ChatGPT

Cross-analyzing AccuraCast, BrightEdge, and Ahrefs research alongside the GEO arXiv paper to show exactly how E-E-A-T signals affect AI citation rates—and how ChatGPT and Perplexity differ in their response.

Visitors arriving from AI search platforms (ChatGPT, Perplexity) convert at 1.3× to 9× the organic rate, depending on industry and measurement baseline. An analysis of 94 e-commerce brands found ChatGPT CVR at 1.81% vs. 1.39% for non-branded organic (Visibility Labs, 2025). This page compares channel ROI with empirical data and a measurement framework.

ChatGPT builds answers from pretraining data and live web search. This piece lays out how to surface your brand in those answers by allowing GPTBot, structuring content so it can be cited, and consolidating your entity.