AI Overview
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On July 10, 2026, Google made AI Mode the global default, and organic CTR on AI Overview queries dropped 61%: from 1.76% to 0.61%. Some publishers lost 97% of their Google traffic. Brands cited in AI Overviews receive roughly 120% more clicks than uncited competitors. Here is a four-step GEO strategy for claiming the citation slot.
How GEO Affects Performance Marketing CPA and ROAS: Rediscovering AI Search Conversion Rates in 2026
What GEO (Generative Engine Optimization) does to CPA and ROAS. Visitors from AI search engines convert at up to 9× the Google organic rate. Brands cited in AI Overview see paid CTR climb 91%. A framework for redesigning performance marketing in the zero-click era.