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Visitors arriving from AI search platforms (ChatGPT, Perplexity) convert at 1.3× to 9× the organic rate, depending on industry and measurement baseline. An analysis of 94 e-commerce brands found ChatGPT CVR at 1.81% vs. 1.39% for non-branded organic (Visibility Labs, 2025). This page compares channel ROI with empirical data and a measurement framework.