전환율

What GEO (Generative Engine Optimization) does to CPA and ROAS. Visitors from AI search engines convert at up to 9× the Google organic rate. Brands cited in AI Overview see paid CTR climb 91%. A framework for redesigning performance marketing in the zero-click era.

Visitors arriving from AI search platforms (ChatGPT, Perplexity) convert at 1.3× to 9× the organic rate, depending on industry and measurement baseline. An analysis of 94 e-commerce brands found ChatGPT CVR at 1.81% vs. 1.39% for non-branded organic (Visibility Labs, 2025). This page compares channel ROI with empirical data and a measurement framework.