전환율

Generative AI referral traffic is establishing itself as a measurable conversion channel in Korea's D2C ecommerce market. AI-referred visitors convert 31% higher than general traffic (Adobe Analytics, 2026), and AI shopping referrals surged +752% YoY during the holiday season. Verified data and an execution roadmap, in one place.

What GEO (Generative Engine Optimization) does to CPA and ROAS. Visitors from AI search engines convert at up to 9× the Google organic rate. Brands cited in AI Overview see paid CTR climb 91%. A framework for redesigning performance marketing in the zero-click era.

Visitors arriving from AI search platforms (ChatGPT, Perplexity) convert at 1.3× to 9× the organic rate, depending on industry and measurement baseline. An analysis of 94 e-commerce brands found ChatGPT CVR at 1.81% vs. 1.39% for non-branded organic (Visibility Labs, 2025). This page compares channel ROI with empirical data and a measurement framework.