Trends

In July 2026, Google's app MAU hit 47.02 million, edging past Naver's 46.85 million for the first time on record. We trace how Gemini's expansion closed an 8-million-user gap in five years and what the shift means for Korea's search landscape.

ChatGPT Search, powered by GPT-5.6, draws citations from two separate paths: training data and real-time web search. This guide breaks down how each path works, which GEO levers apply to each, and a 2026 execution roadmap from robots.txt configuration to structured content.

In 2026, Naver shut down CLOVA X and Cue and folded generative search into AI Briefing and the AI Tab. This GEO playbook lays out, on a single page, how to get cited in AI Briefing for Korean-language queries, through the lens of question structure, C-rank, and content format, and where top ranking and citation diverge, plus an execution checklist.

As search shifts from a list of links to an AI-synthesized answer, the click flow and brand visibility are changing along with it. This page lays out the cause of the AI-search shift, its impact, zero-click and the citation race, and how brands should respond.