Trends

In 2026, Naver shut down CLOVA X and Cue and folded generative search into AI Briefing and the AI Tab. This GEO playbook lays out, on a single page, how to get cited in AI Briefing for Korean-language queries — through the lens of question structure, C-rank, and content format — and where top ranking and citation diverge, plus an execution checklist.

As search shifts from a list of links to an AI-synthesized answer, the click flow and brand visibility are changing along with it. This page lays out the cause of the AI-search shift, its impact — zero-click and the citation race — and how brands should respond.