Data

When ChatGPT and Google AI Overviews describe a brand in negative terms, the fix runs through metrics and a repeatable process. This page covers the net sentiment score formula, negative mention rates by engine, the distribution of what triggers negative tone, what each measurement tool publishes, and a four-step method for swapping the evidence layer.

Global consumers' use of AI at the first step of the shopping journey grew 200% year-over-year, while domestic D2C stores on Cafe24 saw AI-driven visits jump 72% and orders surge 195% (Cafe24 via ZDNet Korea; i-boss, NewDaily, 2026). Here is a concrete playbook for commerce brands navigating the shift from portal search to AI discovery.

Generative AI referral traffic is establishing itself as a measurable conversion channel in Korea's D2C ecommerce market. AI-referred visitors convert 31% higher than general traffic (Adobe Analytics, 2026), and AI shopping referrals surged +752% YoY during the holiday season. Verified data and an execution roadmap, in one place.

88% of AI-cited URLs rank outside Google's top 10. Ahrefs, 5WPR, and AIBIX data reveal the structure and scale of the gap between SEO market share and AI search visibility.

Cafe24 released referrer data from its D2C store platform for Q2 2026. Generative AI traffic rose 72% YoY to roughly 850, 000 sessions; AI-driven purchase conversion hit 0.85% and AI-sourced orders jumped 195%. Covers platform-by-platform conversion rates, visitor entry patterns, and D2C execution priorities.

93% of Google AI Mode queries end without a click (SERPs.io, 2025). This page explains the structural reasons conventional SEO metrics fail in that environment, why moving to GEO is unavoidable, and what to do about it in 2026.

Visitors arriving from AI search platforms (ChatGPT, Perplexity) convert at 1.3× to 9× the organic rate, depending on industry and measurement baseline. An analysis of 94 e-commerce brands found ChatGPT CVR at 1.81% vs. 1.39% for non-branded organic (Visibility Labs, 2025). This page compares channel ROI with empirical data and a measurement framework.