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GPT-5 and Gemini 2.5 Pro raised the stakes for engine-specific GEO. Compare ChatGPT, Google AI, Perplexity, and Claude by information source, citation mechanism, and GEO lever: with tiered investment priority guidance for each engine.

An analysis of why three leading AI engines recommend different brands for identical queries. Divergent signal pools: training-data frequency, real-time search, and the Google index, are the structural cause of per-engine brand citation SOV differences.