AI 쇼핑 에이전트

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Naver's AI Shopping Agent and Agentic Commerce: AEO Strategy for Korean E-commerce Brands in 2026Aug 31, 2026

Naver Plus Store's Shopping AI Agent (beta launched February 2026) and Agent N are pushing Korean e-commerce into agentic commerce, where an AI decides what gets bought. This guide maps the shift and the AEO steps brands need to stay in the game.